Smile Republic Pro
After the success of the Smile Republic brand, the company decided to take a risk and launch a new product, the Smile Republic version PRO! The project was to create a visual identity for this new brand. We needed to make clear that was a version pro, but still a whitening teeth product, that’s why the team decided to keep the SR logo and add the “professional” tag. The main goal was to ensure the brand and new product recognizability by its all followers.
The project was made with the SR marketing team in order to achieve the best result, that means, to launch the new product and have good converts rates and brand recognition by the consumers.
The company has as the main communication channel, the Instagram account, and their strategy is to have inspirational pictures on its feed. So the layouts that I present here were used as ads or temporal posts in order to reinforce the sales or to spread a new campaign.
All the products pictures were made (photographed) and manipulated by me to fit perfectly the layout. As were the icons and every brand guideline on this project.