To create a visual identity for an online company that provides childcare service. The company had only the logo and needed a visual identity guide to building the new website.
The visual identity was created based on the London lifestyle, representing parks, people and Londoners habits. Considering that the target is the parents, the design was made with an adult approach, using light compositions and a clear layout. All illustrations were made in order to enhance the service information and to build a nice user experience.
In the end, we got a completely new visual identity and an awesome website.