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Massimo Torresan

THE CHALLENGE
To create a personal brand for an Italian chef.

 

THE BRAND
As Massimo, his brand should be simple, discreet, modern and efficient in its function and of course, with a pinch of charm.

 

THE PROJECT
The brand had as a criterion to be simple, striking and easy to read, without frills or adornments. And the reference to the hometown (Bassano del Grappa) was made with a picture on the wall and with the letter “A”, the inverted shape of the bridge structure (main icon of the city).