To create a logo with visual identity and a one-page website for a freelancer in the strategic communication area.
Lê Bottino worked in great communication agencies in Rio de Janeiro and then decided to work by herself.
The project started with and naming process when we decided to use her own name. After that, we started the branding process, with a research to find the essence of her work and the real motivation. The logo, visual identity, brand guideline manual and digital assets were done based on the research and her feedbacks. To complete the project, I created a one-page website (WordPress) with the basic an most important information to divulge Lê Bottino work.
See the website here: lebottino.com