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BJJ Brand

THE CHALLENGE
Create a personal / professional brand for a black belt Brazilian jiu-jitsu fighter.

 

THE BRAND
The brand follows the style of the fighting world with the circle format. But the main concept is in the initials composed by the colors of the black belt, which is black with red tip. This type can be used separately for simpler applications.
The colors chosen refer to the team to which the fighter belongs, because even with a personal brand, there is a purpose of showing his formation origins (Akxe BJJ).