To create a brand and a graphic language system for a modern gym.
Arte Mais has the great differential of thinking and actually caring about the customer. They look after human development, mind balance and self-knowledge, offering everything from martial arts, contemporary dance, to meditation and psychology lectures.
The brand was constructed based on the three pillars of the company: mind, body and emotion. As a result of joining the initials of Arte Mais and the pillar with three elements (triangle), it has created a simple icon, but strong and consistent. All graphic elements were developed from the brand design.