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Arte Mais

THE CHALLENGE
To create a brand and a graphic language system for a modern gym.

 

THE BRAND 
Arte Mais has the great differential of thinking and actually caring about the customer. They look after human development, mind balance and self-knowledge, offering everything from martial arts, contemporary dance, to meditation and psychology lectures.

 

THE PROJECT
The brand was constructed based on the three pillars of the company: mind, body and emotion. As a result of joining the initials of Arte Mais and the pillar with three elements (triangle), it has created a simple icon, but strong and consistent. All graphic elements were developed from the brand design.